Chief Movement Officer
New York, New York • Full-Time
The Future Project exists to make it possible for every person on the planet, starting with young people, to use their passion and purpose to create the life and world they imagine. After more than five years of building a rigorous methodology, assembling an extraordinary team, and serving more than 35K students across eight states, we are preparing to take The Future Project public—and, through more accessible offerings, flagship events, and prolific content online and offline, make it possible for anyone anywhere to join our growing national community and build a better future for all.
At this critical inflection point, we are seeking a Chief Movement Officer to build The Future Project into one of the 21st century’s most iconic, authentic, hopeful brands—a brand capable of inspiring a truly inclusive call to action and a sense of possibility in millions. As they do this, we imagine that our CMO will help set the bar for what non-profit marketing can be.
The Future Project’s ideal Chief Movement Officer is a bold creative, brilliant storyteller, and passionate leader. They have the vision to build on our brand’s strengths, the courage to push it in new directions and to new audiences, and the skill to drive consistency—of language, style, and impact—as it grows.
They are a master of both embracing reality and seeing the possibility in every opportunity; can lead powerfully through influence, both internally and externally—and with all types of stakeholders; and are able to deeply understand, speak to, and collaborate across diverse communities and media forms, while translating our values and culture for all.
Given The Future Project’s commitment to building an inclusive community, our CMO must have a strong understanding of our country’s systems and the ways in which they oppress marginalized people, including young people and people of color. In addition, they must have fluency in culturally resonant, respectful communications and storytelling—and have a vision for how to build our brand and community with, not just for, our audiences.
Our Chief Movement Officer—who will oversee marketing, communications, partnerships, community, major events as well as go-to-market of our new, more accessible program—will join The Future Project’s executive team, reporting directly to the President and serving as a key leader within the organization.
Above all, our CMO must be deeply committed, and personally connected, to our mission and vision of the world. And they must live by our core belief—that people have the power to imagine and build a better future for all—and the values of passion, belief, and courage that animate our team and work every day.
Accountabilities & Background
Our CMO will fulfill the following accountabilities:
Leadership and Strategy
- Work to shape, implement, and ensure accountability around, The Future Project’s new strategic plan—which will lead to a significant scale-up and diversified offerings over the next five years—with rigor and transparency, iterating and improving it along the way
- Serve as a dynamic organizational leader, contributing significantly to culture and internal communications for a distributed company that nevertheless thrives on camaraderie and connectivity
- Build and manage a world-class team of in-house specialists, agencies, and/or contractors such that we can carry out our strategic movement plans and operations, including hiring expertise, when needed
- Lead the Movement team which includes marketing, communications, partnerships, community, and the invention team building our new, more scalable offering
- Oversee and execute on strategic marketing planning, guidance, and communications as The Future Project moves into its next phase and scales
- Create platforms for measuring marketing metrics for engagement across all channels to ensure we are achieving goals
New Offering Launch
- Oversee the development, pilot, launch, and continuous improvement of our new offering and the national tour that fuels it
- Develop and execute the go-to-market strategy and test the business model
- Develop and execute a partnership-based distribution strategy that will lead to massive scale in the next several years
- Partner with the Development team to raise, from individuals, foundations, and corporations, the venture philanthropy needed to develop and test the offering
- Set up systems for grassroots, community-driven fundraising and earned revenue
Brand Building and Storytelling
- Continue to develop and strengthen The Future Project’s unique brand to build brand awareness, relevance, reputation and esteem among target audiences
- Develop and steward the brand of The Future Project, and the strategy behind all initiatives and engagements
- Ensure that the brand is strong and consistent in every marketing tactic and piece of collateral (no matter the audience), and that The Future Project story is always communicated with creativity and impact and in alignment with our values
- Lead the creation and production of inspiring design, content and campaigns that builds the brand and drives donations
- Rally stakeholders (staff, donors, alumni, etc.) to ensure a deep community of TFP brand influencers
Community and Partnerships
- Design and oversee the execution of a strategic community engagement plan that introduces The Future Project as a national movement
- Working closely with the Chief Development Officer, manage all partnerships, including cultivating donor and advisor engagement
- Organize and engage all stakeholders within our community, including young people, advisors, alumni, principals, volunteers, digital supporters, and more
- Promote brand awareness with Principals, school districts, students, alumni, future council, and all other stakeholders
Digital & Social Media
- Grow a best in class web presence that activates any individuals interested in our brand to take action
- Lead communications team to create a best in class social media presence that empowers stakeholders to spread The Future Project brand virally
- Develop innovative campaigns that increase quality fans and followers and galvanize them into enrolled partners in The Future Project (for example, donors or end users).
The following is likely true of our CMO’s experience:
- A track record of successfully scaling a new brand and service offerings
- 10-15 years of experience in marketing and communications
- At least 5 years of experience in new business development, innovation, and management
- Has built a world-class full-stack communications and/or marketing department from scratch at least once, and looks forward to doing so again
- Has a strong understanding of and fluency in how our country’s systems affect young people and other marginalized communities
- Experience leading a team and influencing others to take action
- Experience in multiple functional areas of marketing e.g. digital, audience development, analytics, content
- A network that includes a variety of talented vendors and firms
- Has overseen—and ideally designed—an annual budget of at least $1M for strategic marketing spend
Minimum Requirements Preferred
- Bachelor’s degree, Masters preferred
- Has at least 10 years experience in a functional area of marketing or communication or business development
- Has lead a minimum of 3 large scale marketing campaigns with budgets of $200K or more.
- Obsessed with building world-class teams and systems
- Energetic, hard-working, and enthusiastic team player
- Independent, organized, and detail-oriented self-starter
- Innovative and resourceful problem solver
- Principled with high ethical standards, professionalism and integrity
- Ability to work in “startup” environment (range of tasks, ambiguity, flexibility) while still exercising and implementing standard professional processes and systems
- A strong commitment to The Future Project mission and vision
- Passionate, joyful, and fun!
The Future Project is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on the basis of race, creed, religion, color, national origin, age, alienage or citizenship status, sexual orientation, ancestry, nationality, national origin, marital or domestic partnership or civil union status, familial status, sex, pregnancy, gender identity, or any other characteristic protected by federal, state or local law. In addition, The Future Project will provide reasonable accommodations for qualified individuals with disabilities.